How we provided one of the largest independent family-owned multinationals in the Middle East with a modern online solution.
From its earliest beginnings in 1890 as a single person trading operation, YBA Kanoo is today one of the most trusted and diversified family-owned multinationals in the Arabian Gulf region.
Waterfront Digital were commissioned to build a new website for the conglomerate.
YBA Kanoo had an outdated website which no longer reflected the business effectively. The company has, amongst many other business interests, 7 distinct business divisions, each with their own brand identity.
The website had to be dual language to support the company’s diverse business audience and customer base across the globe.
How We Helped
We produced a modern website which reflects the business in a modern setting, whilst still demonstrating the traditional values of the 130 year old family business and its impressive heritage.
The website is dual language, Arabic and English, to cater for the company’s international business audience across the many countries in which it operates.
Each business division is clearly highlighted across the site, making it easy for users to find the channel most relevant to them.
Impact & Results
Since the launch of the new website, YBA Kanoo have experienced:
- A more modern online presence
- An improved and more relevant search presence via SEO implementation
- Better demonstrating the sheer scale of their operations to users
- Business divisions have their own distinct presence on the website
- A site in keeping with their most recent brand guidelines
Chris and his team have worked very closely alongside us and they have produced something which exceeded our expectations. The result really helps to showcase Kanoo to our global customer base.
We consider Waterfront Digital to be a partner rather than just another supplier and look forward to working with them again in the future.
We highly recommend Chris and the team for their quality of work, excellent value and customer service.